Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience
(source: AdWeek) Programmatic advertising once faced its fair share of critics. Among TV executives, the idea of moving into programmatic...
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A digital journey!
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Started at the best possible Web 1.0 company to learn through the 2000's
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Grateful to have joined one of the fastest growing Web 2.0 startups to forge execution skills through the 2010's
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Now pursuing the video journey at Madhive, to bridge the gap between Linear TV and Digital!
What's next?
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More content being produced than ever
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More fragmentation: screens and devices, streaming platforms
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Traditional and modern media are blending
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Media collision is accelerating: gaming becomes adtech, adtech becomes content, no longer about screens : we're all building memorable and sharable experiences
Ready for another decade of fun!
PROFESSIONAL BACKGROUND
20 years across Digital Media: Content Creation, Content Distribution, Content Monetization, Audience Growth
Business Development
Corporate Dev & Strategy
International Expansion
Finance & Business Operations
Video & CTV
Digital Media
Adtech
Communications &
Social
eCommerce &
Marketplaces
TESTIMONIALS
What they're saying
"I hired Luc to drive international expansion for Dailymotion and he has done just that. He introduced processes to ensure multiple sites in multiple languages and countries are market-relevant in their approach and content. Drawing on his experience in finance, he formulates business plans that work. As a result, Dailymotion is no longer just 'the French YouTube'. He helps form the approach, is an excellent communicator, pro-active and takes appropriate initiative, is extremely loyal and has an outstanding level of ethics. He is intelligent and cosmopolitan and hires like-minded people with the same values and complementary skill-sets. Luc doesn't 'play' politics (yet understands the game) but is a team player who wants the team to win. In short, Luc gets the job done with minimal fuss, friction and cost - you can always rely on him. It's always a pleasure to work with Luc and I look forward to doing so again in the future."
Mark Zaleski
Partner at BCG Digital Ventures
FUN FACTS
INTERNATIONAL
Spent 45% of professional life in the US, 45% in the UK and 10% in France. Dual citizenship US and France
LEARN
Learned SQL when QXL's customer database reached 65,000 rows (Excel's limit back in 1999)
GAMER
Sergeant Major (Rank 108) on Battlefield V. Regularly equipped with MMG M1919A6
Let’s connect
Belmont, CA 94002 USA
+1 650-600-2195 (Pacific time)
Calendly: https://calendly.com/lucdum
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