CTV: Areas of expertise

Strategically integrated with 40+ supply-side platforms and top-tier CTV ad servers—including Freewheel MRM, Publica, Magnite SpringServe, and Google Ad Manager—to unlock premium inventory on platforms like Hulu, Netflix, Amazon Prime Video, and YouTube TV.

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Implemented comprehensive measurement frameworks for clients at Madhive: Collaborate with Upwave to assess campaign impact. Partner with InMarket and Adsquare to track in-store visits. App Engagement: Utilize Adjust and AppsFlyer for app download metrics. Extended TV reach to CTV audiences via Inscape. Automotive Sales with Polk. Retail Sales Attribution with Affinity Solutions 

Launched a comprehensive data marketplace, forging partnerships with leading data providers such as TransUnion, Experian, Samba TV, TiVo, Alliant, and Datonics. This initiative streamlined targeting, billing, and reporting processes for enhanced campaign efficiency.

Lead a team in crafting and executing media strategies across multiple demand-side platforms (DSPs) via Madhive's workflow platform, including: Programmatic Advertising: DV360 by Google, The Trade Desk, Simplifi, Amazon DSP. Email Marketing: Site Impact. Search and Social: Google Search, Facebook. Digital Out-of-Home (DOOH): Place Exchange

Ensure optimal ad quality and protection by partnering with Human and DoubleVerify, maintaining invalid traffic (IVT) rates below 1.5% for Madhive clients.

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Integrate data licensing to enhance Madhive's AI solution, Maverick AI, through collaborations with companies like SimilarWeb. Additionally, leveraged experience from LoopMe's PurchaseLoop for real-time campaign optimization.