dumont
Madhive’s Luc Dumont On Reach Extension And Advertising’s Shift To Local
source: TVREV Introducing our video series called “ Why Advertising Is Shifting To Local ”, where we talk to industry leaders about the...
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dumont
- Aug 12
- 3 min
Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences
Source: AdWeek Deterministic data graph brings scale and accuracy to foundational demographic CTV audiences Alliant , the leading...
dumont
- Jun 24
- 2 min
Local retail store sees 19.8% lift in brand awareness through CTV advertising
Source: Madhive THE CHALLENGE Revealing the Brand Lift Impact of CTV Advertising for Local Businesses Entering the realm of CTV...
dumont
- Apr 1
- 2 min
Back from TVOT SF 2024: Let's keep it simple!
Just got back from the whirlwind that is TVOT SF, and it was another fantastic experience. Huge shoutout to the organizers for putting...
dumont
- Feb 13
- 4 min
Political Advertising in Streaming TV: Q&A with Madhive
source: Index Exchange by BY JARED LANSKY The upcoming election cycle is poised to be the first to fully realize the value of...
dumont
- Jan 13
- 2 min
Vegas Sunshine, Mind-Blowing Tech, and Setting TV Free at CES 2024
The desert sun might have warmed our faces, but it was the fire in our bellies that truly illuminated CES 2024. Reuniting with the...
dumont
- Dec 13, 2023
- 3 min
Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data
source: adexchanger by Alyssa Boyle The days of direct relationships in TV ad buying aren’t over yet. On Wednesday, CTV ad buying...
dumont
- Oct 2, 2023
- 3 min
Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience
(source: AdWeek) Programmatic advertising once faced its fair share of critics. Among TV executives, the idea of moving into programmatic...
dumont
- Jun 13, 2023
- 2 min
Exclusive: Ad tech firm Madhive raises $300M from Goldman Sachs
source: Axios 06/13/2023 Ad tech startup Madhive has raised $300 million from Goldman Sachs in a deal that values the company at nearly...
dumont
- Apr 1, 2023
- 1 min
Think FAST: How Free Ad-Support Streaming TV can boost your marketing strategy
Webinar organized by COX-Media Selected Sessions: Mar 27, 2023 10:30 AM Description: When it comes to Streaming Television, advertising...
dumont
- Mar 17, 2023
- 1 min
IAB Tech Lab: TV Everywhere: what does it mean?
3/17/2023 - San Francisco https://iabtechlab.com/event/03-16-advanced-tv-binge-series/ 9:45 AM – 10:20 AMWhat Does Video Everywhere Mean?...
dumont
- Aug 22, 2022
- 2 min
Madhive and TransUnion Champion New Approach to Streaming TV Advertising
source: AdWeek Madhive, the leading technology company engineered for modern TV advertising, today announced an alliance with TransUnion,...
dumont
- Jun 15, 2021
- 3 min
Rakuten Product Updates: New Measurement Capabilities and PMP Best Practices (powered by LoopMe)
source: https://blog.rakutenadvertising.com/insights/media-product-updates-q2-2021/ Rakuten Advertising’s latest media product launch...
Luc Dumont
- Jan 14, 2021
- 2 min
LoopMe and Unity Launch Partnership to Increase Inventory, Deliver and Optimize Outcomes
source: MartechSeries Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units...
Luc Dumont
- Oct 20, 2020
- 2 min
Talon North America Partners with LoopMe to Close the Loop in Measurement for OOH Advertising
Source: MartechSeries Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe,...
Luc Dumont
- Sep 14, 2020
- 2 min
ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV
Source: MartechSeries Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive...
Luc Dumont
- Feb 26, 2020
- 1 min
LoopMe integrates with Mastercard's data to help brands close the loop on transactions
New Integration: @Mastercard and PurchaseLoop Sales - a market-leading first for in-flight optimization based on Mastercard’s store...
Luc Dumont
- Aug 22, 2019
- 2 min
LoopMe & Numerator Join to Deliver AI-Driven Sales Optimization
Source: FestivalOfMarketing LoopMe and Numerator have announced a new offering, opening up offline purchase data to deliver advertising...
Luc Dumont
- Dec 21, 2018
- 1 min
LoopMe partners with IRI to use transactional data to close the loop on brand marketing
Source: IRI London 21/12/18: Today, LoopMe, the global AI and attribution platform announce their UK partnership with IRI to close the...
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