Madhive Expands Experian Integration To Optimize Local CTV Ad Targeting

Madhive Selects Samba TV As Preferred Audience Targeting Partner

source: TVREV Introducing our video series called “ Why Advertising Is Shifting To Local ”, where we talk to industry leaders about the...

Source: AdWeek Deterministic data graph brings scale and accuracy to foundational demographic CTV audiences Alliant , the leading...

Source: Madhive THE CHALLENGE Revealing the Brand Lift Impact of CTV Advertising for Local Businesses Entering the realm of CTV...

Just got back from the whirlwind that is TVOT SF, and it was another fantastic experience. Huge shoutout to the organizers for putting...

source: Index Exchange by BY JARED LANSKY The upcoming election cycle is poised to be the first to fully realize the value of...

The desert sun might have warmed our faces, but it was the fire in our bellies that truly illuminated CES 2024. Reuniting with the...

source: adexchanger by Alyssa Boyle The days of direct relationships in TV ad buying aren’t over yet. On Wednesday, CTV ad buying...

(source: AdWeek) Programmatic advertising once faced its fair share of critics. Among TV executives, the idea of moving into programmatic...

source: Axios 06/13/2023 Ad tech startup Madhive has raised $300 million from Goldman Sachs in a deal that values the company at nearly...

Webinar organized by COX-Media Selected Sessions: Mar 27, 2023 10:30 AM Description: When it comes to Streaming Television, advertising...

3/17/2023 - San Francisco https://iabtechlab.com/event/03-16-advanced-tv-binge-series/ 9:45 AM – 10:20 AMWhat Does Video Everywhere Mean?...

source: AdWeek Madhive, the leading technology company engineered for modern TV advertising, today announced an alliance with TransUnion,...

source: https://blog.rakutenadvertising.com/insights/media-product-updates-q2-2021/ Rakuten Advertising’s latest media product launch...

source: MartechSeries Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units...

Source: MartechSeries Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe,...

Source: MartechSeries Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive...

New Integration: @Mastercard and PurchaseLoop Sales - a market-leading first for in-flight optimization based on Mastercard’s store...

Source: FestivalOfMarketing LoopMe and Numerator have announced a new offering, opening up offline purchase data to deliver advertising...