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Madhive Announces Fraud Free Guarantee to Protect Local Advertisers, Setting a New Standard for Transparency & Trust in Local Media
source: Madhive Press release Particularly proud of this announcement—it’s the result of a long, dedicated effort I’ve led alongside our...

dumont
Jun 63 min read


Madhive Enhances Data Partnership with Datonics, the Industry’s First Certified CarbonNeutral® Data Provider
Source: Madhive Madhive and Datonics Data Partnership Over 1,000 Datonics data segments are now live within Madhive’s Data Marketplace,...

dumont
May 193 min read


How can broadcasters stay relevant in the digital era?
Staying relevant in the digital era requires broadcasters to pivot from a linear, schedule-driven mindset to a data-driven,...

dumont
May 172 min read


Madhive Strikes Deal With Polk To Drive More Local Auto Ad Business
source: TVRev Madhive, which provides ad tech for local connected TV advertising, said it made a deal with Polk Automotive Solutions...

dumont
Mar 32 min read


20 years of Video! (or TV 2.0?)
As we celebrate 20 years of YouTube effectively 20 years of mass video—I feel fortunate to have spent 17 years of my career immersed in...

dumont
Feb 151 min read


Five considerations for the future of consumer connection
source: Experian We spoke with industry leaders from Ampersand, Basis Technologies, Captify, Cuebiq, CvE, Fetch, Madhive, MiQ, and...

dumont
Feb 143 min read


CES 2025
This year’s CES was truly exceptional—arguably the best in the past 15 years. Out of 40 back-to-back meetings, only one cancellation—a...

dumont
Jan 111 min read


Madhive Expands Experian Integration To Optimize Local CTV Ad Targeting
Madhive Expands Experian Integration To Optimize Local CTV Ad Targeting

dumont
Dec 18, 20242 min read


Madhive Selects Samba TV As Preferred Audience Targeting Partner
Madhive Selects Samba TV As Preferred Audience Targeting Partner

dumont
Oct 2, 20243 min read


Madhive’s Luc Dumont On Reach Extension And Advertising’s Shift To Local
source: TVREV Introducing our video series called “ Why Advertising Is Shifting To Local ”, where we talk to industry leaders about the...

dumont
Aug 12, 20242 min read


Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences
Source: AdWeek Deterministic data graph brings scale and accuracy to foundational demographic CTV audiences Alliant , the leading...

dumont
Aug 12, 20243 min read


Local retail store sees 19.8% lift in brand awareness through CTV advertising
Source: Madhive THE CHALLENGE Revealing the Brand Lift Impact of CTV Advertising for Local Businesses Entering the realm of CTV...

dumont
Jun 24, 20242 min read


Back from TVOT SF 2024: Let's keep it simple!
Just got back from the whirlwind that is TVOT SF, and it was another fantastic experience. Huge shoutout to the organizers for putting...

dumont
Apr 1, 20242 min read


Political Advertising in Streaming TV: Q&A with Madhive
source: Index Exchange by BY JARED LANSKY The upcoming election cycle is poised to be the first to fully realize the value of...

dumont
Feb 13, 20244 min read


Vegas Sunshine, Mind-Blowing Tech, and Setting TV Free at CES 2024
The desert sun might have warmed our faces, but it was the fire in our bellies that truly illuminated CES 2024. Reuniting with the...

dumont
Jan 13, 20242 min read


Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data
source: adexchanger by Alyssa Boyle The days of direct relationships in TV ad buying aren’t over yet. On Wednesday, CTV ad buying...

dumont
Dec 13, 20233 min read


Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience
(source: AdWeek) Programmatic advertising once faced its fair share of critics. Among TV executives, the idea of moving into programmatic...

dumont
Oct 2, 20233 min read


Exclusive: Ad tech firm Madhive raises $300M from Goldman Sachs
source: Axios 06/13/2023 Ad tech startup Madhive has raised $300 million from Goldman Sachs in a deal that values the company at nearly...

dumont
Jun 13, 20232 min read


Think FAST: How Free Ad-Support Streaming TV can boost your marketing strategy
Webinar organized by COX-Media Selected Sessions: Mar 27, 2023 10:30 AM Description: When it comes to Streaming Television, advertising...

dumont
Apr 1, 20231 min read


IAB Tech Lab: TV Everywhere: what does it mean?
3/17/2023 - San Francisco https://iabtechlab.com/event/03-16-advanced-tv-binge-series/ 9:45 AM – 10:20 AMWhat Does Video Everywhere Mean?...

dumont
Mar 17, 20231 min read
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