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Analysis, strategy, and perspectives on the evolving media landscape.
Adtech
Madhive Announces Fraud Free Guarantee to Protect Local Advertisers, Setting a New Standard for Transparency & Trust in Local Media
Jun 26, 2025
Madhive Announces Fraud Free Guarantee to Protect Local Advertisers, Setting a New Standard for Transparency & Trust in Local Media
source: Madhive Press release Particularly proud of this announcement—it’s the result of a long, dedicated effort I’ve led alongside our passionate team of inventory and quality management experts
Jun 6, 2025
Adtech
Madhive Enhances Data Partnership with Datonics, the Industry’s First Certified CarbonNeutral® Data Provider
May 19, 2025
Madhive Enhances Data Partnership with Datonics, the Industry’s First Certified CarbonNeutral® Data Provider
Source: Madhive Madhive and Datonics Data Partnership Over 1,000 Datonics data segments are now live within Madhive ’s Data Marketplace, giving buyers even more ability to reach desired audiences across local CTV New York, NY, May 19, 2025 — Audience data company and the industry’s first CarbonNeutral® data provider Datonics , has expanded its partnership with Madhive , the only unified operating
May 19, 2025
Adtech
How can broadcasters stay relevant in the digital era?
May 17, 2025
Adtech
Madhive Strikes Deal With Polk To Drive More Local Auto Ad Business
Mar 3, 2025
Video
20 years of Video! (or TV 2.0?)
Feb 15, 2025
Adtech
Five considerations for the future of consumer connection
Feb 8, 2025
Adtech
CES 2025
Jan 11, 2025
Adtech
Madhive Expands Experian Integration To Optimize Local CTV Ad Targeting
Dec 18, 2024
CTV
Madhive Selects Samba TV As Preferred Audience Targeting Partner
Oct 2, 2024
Adtech
Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences
Aug 12, 2024
CTV
Madhive’s Luc Dumont On Reach Extension And Advertising’s Shift To Local
Aug 12, 2024
Adtech
Local retail store sees 19.8% lift in brand awareness through CTV advertising
Jun 24, 2024
Advanced TV
Back from TVOT SF 2024: Let's keep it simple!
Just got back from the whirlwind that is TVOT SF , and it was another fantastic experience
Apr 1, 2024
Advanced TV
Political Advertising in Streaming TV: Q&A with Madhive
Updated: source: Index Exchange by BY JARED LANSKY The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to the transformative surge in consumer adoption—and political marketers are taking note
Feb 13, 2024
Adtech
Vegas Sunshine, Mind-Blowing Tech, and Setting TV Free at CES 2024
The desert sun might have warmed our faces, but it was the fire in our bellies that truly illuminated CES 2024
Jan 13, 2024
M&A
Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data
source: adexchanger by Alyssa Boyle The days of direct relationships in TV ad buying aren’t over yet
Dec 13, 2023
CTV
Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience
(source: AdWeek ) Programmatic advertising once faced its fair share of critics
Oct 2, 2023
Business
Exclusive: Ad tech firm Madhive raises $300M from Goldman Sachs
Updated: source: Axios 06/13/2023 Ad tech startup Madhive has raised $300 million from Goldman Sachs in a deal that values the company at nearly $1 billion, Axios has learned
Jun 13, 2023
📺
Think FAST: How Free Ad-Support Streaming TV can boost your marketing strategy
Updated: Webinar organized by COX-Media Selected Sessions: Mar 27, 2023 10:30 AM Description: When it comes to Streaming Television, advertising strategies can vary greatly, and it may be difficult to effectively navigate all the options available to your business
Apr 1, 2023
Video
Madhive and TransUnion Champion New Approach to Streaming TV Advertising
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Aug 22, 2022
Adtech
Rakuten Product Updates: New Measurement Capabilities and PMP Best Practices (powered by LoopMe)
source: https://blog.rakutenadvertising.com/insights/media-product-updates-q2-2021/ Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance
Jun 15, 2021
Video
LoopMe and Unity Launch Partnership to Increase Inventory, Deliver and Optimize Outcomes
source: MartechSeries Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units and Unity Ads for enhanced outcomes LoopMe, the leading outcomes-based digital advertising platform, and Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, announced a partnership that will make advanced creative campaigns
Jan 14, 2021