source: Madhive Press release Particularly proud of this announcement—it’s the result of a long, dedicated effort I’ve led alongside our...

Source: Madhive Madhive and Datonics Data Partnership Over 1,000 Datonics data segments are now live within Madhive’s Data Marketplace,...

Staying relevant in the digital era requires broadcasters to pivot from a linear, schedule-driven mindset to a data-driven,...

source: TVRev Madhive, which provides ad tech for local connected TV advertising, said it made a deal with Polk Automotive Solutions...

As we celebrate 20 years of YouTube effectively 20 years of mass video—I feel fortunate to have spent 17 years of my career immersed in...

source: Experian We spoke with industry leaders from Ampersand, Basis Technologies, Captify, Cuebiq, CvE, Fetch, Madhive, MiQ, and...

This year’s CES was truly exceptional—arguably the best in the past 15 years. Out of 40 back-to-back meetings, only one cancellation—a...

Madhive Expands Experian Integration To Optimize Local CTV Ad Targeting

Madhive Selects Samba TV As Preferred Audience Targeting Partner

source: TVREV Introducing our video series called “ Why Advertising Is Shifting To Local ”, where we talk to industry leaders about the...

Source: AdWeek Deterministic data graph brings scale and accuracy to foundational demographic CTV audiences Alliant , the leading...

Source: Madhive THE CHALLENGE Revealing the Brand Lift Impact of CTV Advertising for Local Businesses Entering the realm of CTV...

Just got back from the whirlwind that is TVOT SF, and it was another fantastic experience. Huge shoutout to the organizers for putting...

source: Index Exchange by BY JARED LANSKY The upcoming election cycle is poised to be the first to fully realize the value of...

The desert sun might have warmed our faces, but it was the fire in our bellies that truly illuminated CES 2024. Reuniting with the...

source: adexchanger by Alyssa Boyle The days of direct relationships in TV ad buying aren’t over yet. On Wednesday, CTV ad buying...

(source: AdWeek) Programmatic advertising once faced its fair share of critics. Among TV executives, the idea of moving into programmatic...

source: Axios 06/13/2023 Ad tech startup Madhive has raised $300 million from Goldman Sachs in a deal that values the company at nearly...

Webinar organized by COX-Media Selected Sessions: Mar 27, 2023 10:30 AM Description: When it comes to Streaming Television, advertising...

3/17/2023 - San Francisco https://iabtechlab.com/event/03-16-advanced-tv-binge-series/ 9:45 AM – 10:20 AMWhat Does Video Everywhere Mean?...