Visionary business leader with 25+ years of experience driving growth and innovation in digital advertising, streaming media, and platform ecosystems. Proven ability to scale businesses from startup to exit, managing $500M+ in advertising revenue and leading multiple high-value acquisitions ($2B, $300M). Expertise in forging strategic partnerships with TV OEMs, PayTV operators, and digital platforms to expand distribution, accelerate revenue, and shape industry trends. Adept at building and leading high-performing global teams, navigating complex ecosystems, and transforming emerging opportunities into scalable, revenue-generating strategies across buy-side and sell-side markets
EXPERTISE
20 years across Digital Media: Content Creation, Content Distribution, Content Monetization, Audience Growth
Business Development
Corporate Dev & Strategy
International Expansion
Finance & Business Operations
Video & CTV
Digital Media
Adtech
Data
Marketplaces
PROVEN RESULTS
Spearheaded the launch of the Madhive Data Marketplace—an advanced data management platform that integrated 15+ premium data partners, including TransUnion, Datonics, Alliant, Experian, TiVo, Stirista, and Samba TV. The platform empowered clients to enhance campaign performance through improved match rates, higher data fidelity, and optimized spend efficiency.
Achieved near $10 million in revenue within the first year of launch, with the platform reaching full profitability ahead of schedule.
​
Let’s connect
Belmont, CA 94002 USA
+1 650-600-2195 (Pacific time)
Calendly: https://calendly.com/lucdum