Updated: Source: IRI London 21/12/18 : Today, LoopMe, the global AI and attribution platform announce their UK partnership with IRI to close the loop on brand advertising. With the development of PurchaseLoop Sales , brand marketers can now optimize to purchase intent in real-time and receive attribution on their advertising spend.
LoopMe partners with IRI to use transactional data to close the loop on brand marketing
Updated: Source: IRI London 21/12/18 : Today, LoopMe, the global AI and attribution platform announce their UK partnership with IRI to close the loop on brand advertising
Luc DumontDecember 21, 2018
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