Insights
Adtech
Analysis, strategy, and perspectives on the evolving media landscape.
Adtech
Madhive Announces Fraud Free Guarantee to Protect Local Advertisers, Setting a New Standard for Transparency & Trust in Local Media
Jun 26, 2025
Adtech
Madhive Enhances Data Partnership with Datonics, the Industry’s First Certified CarbonNeutral® Data Provider
May 19, 2025
Adtech
How can broadcasters stay relevant in the digital era?
May 17, 2025
Adtech
Madhive Strikes Deal With Polk To Drive More Local Auto Ad Business
Mar 3, 2025
Adtech
Five considerations for the future of consumer connection
Feb 8, 2025
Adtech
CES 2025
Jan 11, 2025
Adtech
Madhive Expands Experian Integration To Optimize Local CTV Ad Targeting
Dec 18, 2024
Adtech
Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences
Aug 12, 2024
Adtech
Local retail store sees 19.8% lift in brand awareness through CTV advertising
Jun 24, 2024
Adtech
Vegas Sunshine, Mind-Blowing Tech, and Setting TV Free at CES 2024
The desert sun might have warmed our faces, but it was the fire in our bellies that truly illuminated CES 2024
Jan 13, 2024
Adtech
Rakuten Product Updates: New Measurement Capabilities and PMP Best Practices (powered by LoopMe)
source: https://blog.rakutenadvertising.com/insights/media-product-updates-q2-2021/ Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance
Jun 15, 2021
Adtech
Talon North America Partners with LoopMe to Close the Loop in Measurement for OOH Advertising
Source: MartechSeries Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers
Oct 20, 2020
Adtech
ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV
Source: MartechSeries Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners ITN Networks, the leading unwired network in the U.S., announced its partnership with LoopMe , the outcomes-based advertising platform, to expand advanced audience measurement and targeting for national advertisers across cus
Sep 14, 2020
Adtech
LoopMe integrates with Mastercard's data to help brands close the loop on transactions
New Integration: @Mastercard and PurchaseLoop Sales - a market-leading first for in-flight optimization based on Mastercard’s store level purchase data, closing the loop on brand advertising both for online and offline sales.
Feb 26, 2020
Adtech
LoopMe & Numerator Join to Deliver AI-Driven Sales Optimization
Updated: Source: FestivalOfMarketing LoopMe and Numerator have announced a new offering, opening up offline purchase data to deliver advertising campaign attribution and AI powered in-flight sales optimization
Aug 22, 2019
Adtech
LoopMe at CES Las Vegas
Updated:
Jan 4, 2019
Adtech
LoopMe partners with IRI to use transactional data to close the loop on brand marketing
Updated: Source: IRI London 21/12/18 : Today, LoopMe, the global AI and attribution platform announce their UK partnership with IRI to close the loop on brand advertising
Dec 21, 2018