Source: FestivalOfMarketing
LoopMe and Numerator have announced a new offering, opening up offline purchase data to deliver advertising campaign attribution and AI powered in-flight sales optimization. This integration feeds Numerator’s industry leading consumer panel consisting 450,000 active participants into LoopMe’s industry-best AI engine, linking outcomes to advertising to drive offline sales.
While D2C companies have disrupted retail norms, finding phenomenal success by going straight to the consumer with personalized products and offerings, many traditional retailers have had to rethink their marketing and data strategies, often limited by their access to consumer-level purchase data. The 1-1 correlation of Numerator product, brand and category level to consumers empowers LoopMe’s client base to drive sales across various retail categories regardless of purchase type (card, cash, online, in-store).
The collaboration was designed to provide traditional retailers with unprecedented access to consumer buying as a driver of media optimization recommendations.
Numerator has enabled traditional retailers to replicate D2C success through access to offline, customer purchase data. Their data — US’s largest consumer panel — is sourced from the purchase receipts of over 44k retailers, over 450k active participants, total over 700M receipts scanned to date. Major CPG, retail and QSR brands have already used this data to prove attribution from their advertising campaigns.
Together, LoopMe and Numerator makes attribution data work harder. LoopMe’s AI platform uses Numerator’s attribution data to train its artificial intelligence models, optimizing media campaigns using offline purchase data in-flight. This addition to LoopMe’s PurchaseLoop technology suite, will enable brands to target consumers with the highest propensity to make a purchase, delivering increased sales throughout the campaign.
“We have seen brands, particularly those who cannot use loyalty card transactions, struggle to access and make use of purchase data, putting them at a disadvantage compared to D2C challengers” commented LoopMe’s Senior Director – Platform & Data Partnerships, Dan Lapinski “PurchaseLoop Sales enables brands to use AI to optimize campaigns and generate incremental offline sales, leveraging Numerator validated purchase data, for the very first time.”
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Kudos to my team: Dan Lapinski