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dumont
Dec 18, 20242 min read
Madhive Expands Experian Integration To Optimize Local CTV Ad Targeting
Madhive Expands Experian Integration To Optimize Local CTV Ad Targeting
dumont
Oct 2, 20243 min read
Madhive Selects Samba TV As Preferred Audience Targeting Partner
Madhive Selects Samba TV As Preferred Audience Targeting Partner
dumont
Apr 1, 20242 min read
Back from TVOT SF 2024: Let's keep it simple!
Just got back from the whirlwind that is TVOT SF, and it was another fantastic experience. Huge shoutout to the organizers for putting...
dumont
Feb 13, 20244 min read
Political Advertising in Streaming TV: Q&A with Madhive
source: Index Exchange by BY JARED LANSKY The upcoming election cycle is poised to be the first to fully realize the value of...
dumont
Jan 13, 20242 min read
Vegas Sunshine, Mind-Blowing Tech, and Setting TV Free at CES 2024
The desert sun might have warmed our faces, but it was the fire in our bellies that truly illuminated CES 2024. Reuniting with the...
dumont
Oct 2, 20233 min read
Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience
(source: AdWeek) Programmatic advertising once faced its fair share of critics. Among TV executives, the idea of moving into programmatic...
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