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  • Writer's pictureLuc Dumont

LoopMe partners with IRI to use transactional data to close the loop on brand marketing

Updated: Jun 8, 2021

Source: IRI

London 21/12/18: Today, LoopMe, the global AI and attribution platform announce their UK partnership with IRI to close the loop on brand advertising. With the development of PurchaseLoop Sales, brand marketers can now optimize to purchase intent in real-time and receive attribution on their advertising spend.

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