Madhive Announces Fraud Free Guarantee to Protect Local Advertisers, Setting a New Standard for Transparency & Trust in Local Media

source: Madhive Press release

Particularly proud of this announcement—it’s the result of a long, dedicated effort I’ve led alongside our passionate team of inventory and quality management experts. For years, we’ve relentlessly refined our supply paths: testing, optimizing, and cutting access points when necessary.

This milestone wouldn’t have been possible without the support of trusted partners like Human.

The result? We’re confident enough in the integrity of our inventory to offer something bold:

Enterprise clients can now spend through the Madhive DSP with a fraud-free guarantee—no need to pay separately for ad verification.

Robust fraud detection and prevention technology backed by guarantee protects local advertisers from wasted ad spend and drives higher ROI

New York, NY — June 4, 2025 — Madhive, the leading unified operating system for local media, today introduced a Fraud Free Guarantee designed to democratize access to the highest quality supply and drive outcomes for local ad buyers. This announcement reinforces Madhive’s long-standing commitment to trust and transparency, giving every customer the confidence that their campaigns will be delivered efficiently and effectively.

“Since our founding, Madhive has been committed to democratizing best-in-class advertising technology for businesses of all sizes. This policy is another safeguard we’re introducing to protect local ad spend, ensuring that local advertisers in every community have the same critical tools that massive brands with equally massive budgets have access to. At the end of the day, fraud isn’t just a cost issue – it’s a performance killer. Actively working to detect and prevent it is another step we’re taking to drive outcomes.”

Spencer Potts, CEO of Madhive.

Madhive’s Fraud Free Guarantee is significant due to the company’s focus on digital advertising for local media and small to medium-sized businesses (SMBs). On any given day, Madhive’s local media operating system manages tens of thousands of local campaigns with an average budget of under $5,000. While large advertisers often partner directly with fraud prevention and brand safety companies, this valuable technology is often out of reach for smaller local businesses.

"This announcement underscores Madhive's unwavering commitment to transparency and quality. As a long-standing partner, Madhive has prioritized building a scalable, secure solution that stands out in the market. By backing their promise with meaningful action, Madhive is helping to preserve the safety and integrity of the digital ecosystem—delivering a secure, trustworthy advertising experience for every client."

Stu Solomon, CEO of HUMAN Security

To protect every customer from wasting valuable resources, Madhive combats fraud with a layered approach that blends proprietary technology, strategic partnerships, direct integrations, and rigorous independent audits.

• Trusted Partnerships: Investments in leading MRC-accredited supply quality firms such as HUMAN Security allow Madhive to maintain the highest standards of inventory quality. While most platforms only run a small subset of available ad opportunities through partner technology, Madhive invests in investigating every opportunity on a pre-bid basis and measures every impression post-bid.

• Direct Integrations: Over 80% of Madhive’s inventory is purchased via direct PMPs, leveraging our partnerships with premium publishers, vMVPDs, and streamers, and in turn, increasing efficiency and decreasing complexity.

• Independent Validation: Madhive is SOC I, II, and III certified and is TAG Certified Against Fraud as both an intermediary and buyer. These credentials ensure clients benefit from industry-leading protection, whether they are leveraging Madhive’s self-service or managed service offerings.

  
  

• Proprietary Technology: Madhive has patented fraud detection and prevention technology designed to leverage AI to analyze even the most subtle signals in how publishers present their inventory, assembling them into a unique fingerprint for each publisher and supply path.

  
  

This multilayered approach builds on Madhive’s years-long commitment to protecting partners from wasted spend. Within the program, Madhive will provide a credit to its demand partners for any suspect traffic provided certain basic criteria are met. This announcement comes on the heels of key additions to Madhive’s executive roster earlier this year, the acquisition of Frequence in 2024, and receiving a $300 million investment from Private Equity at Goldman Sachs Alternatives in June 2023.