IAB Tech Lab: TV Everywhere: what does it mean?

3/17/2023 - San Francisco

https://iabtechlab.com/event/03-16-advanced-tv-binge-series/

9:45 AM – 10:20 AMWhat Does Video Everywhere Mean?

Digital Video and Connected TV advertising continue to converge. How do we think about them in the programmatic ecosystem? What evolutions to standards help us differentiate? We’ve gathered an expert panel of buyers, sellers, and platforms to discuss.

Moderator: Luc Dumont, SVP, Business Strategy, Madhive

Lee Filner, Data Product Leader

Nishant Khatri, SVP, Product Management, PubMatic

Ash Vemulapalli, Sr. Product Manager, Ad Platforms, Roku