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Ad Tech Knowledge Base Â· 04 guides

Data & Taxonomy

The plumbing of audience and inventory data: IAB categories, bundle mapping and data marketplaces.

IABIAB Content Taxonomy & CategoriesThe shared vocabulary for classifying content.BNDLBundle ID Mapping & app-ads.txtKnowing exactly which app you're really buying.2PDSecond-Party DataSomeone else's first-party data, shared by agreement.DMKTData MarketplacesWhere audience segments are licensed and sold.