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Ad Tech Knowledge Base Â· 05 guides

Identity & Data

How people are recognized and reached after the third-party cookie "” first-party data, UID2, graphs and clean rooms.

3PCThird-Party Cookie DeprecationThe end of cross-site cookies and its ripple effects.UID2Unified ID 2.0 (UID2)Deterministic, email-based ID for the post-cookie open web.1PDFirst-Party DataData you collect and own directly from your audience.IDGIdentity GraphsLinking a person's many IDs into one profile.DCRData Clean RoomsMatch data with a partner without exposing raw records.