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Ad Tech Knowledge Base Â· 05 guides

Targeting

The methods used to decide which impression is worth bidding on, from contextual signals to lookalike models.

CTXContextual TargetingTarget the content, not the person.AUDAudience TargetingReach defined groups by who they are, not what they read.BEHBehavioral TargetingTarget users based on what they did before.LALLookalike ModelingFind new people who resemble your best customers.GEOGeo-TargetingReach users by where they are, from country to radius.