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Ad Formats

The creative units themselves "” video, display, native, DOOH and audio "” and the standards behind them.

VIDVideo Ads (VAST & VPAID)Pre-, mid-, and post-roll units and the standards behind them.DISPDisplay AdvertisingBanner and rich-media units "” programmatic's original format.NTVNative AdvertisingAds that match the look and feel of their surroundings.DOOHDigital Out-of-Home (DOOH)Digital screens in physical spaces, bought programmatically.AUDAudio & Podcast AdvertisingAds in streaming music, digital radio, and podcasts.

Other sections

06 topicsProgrammatic Advertising06 topicsPlatforms & Infrastructure05 topicsTelevision & Video05 topicsIdentity & Data05 topicsTargeting05 topicsMeasurement & Attribution04 topicsData & Taxonomy