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Measurement & Attribution

Proving that advertising worked "” viewability, attribution, incrementality and marketing-mix modeling.

ATTRAttributionAssigning conversion credit across ad touchpoints.VIEWViewabilityDid the ad have a chance to be seen?BS/SBrand Safety & SuitabilityKeeping ads out of harmful "” and off-brand "” content.INCIncrementalityThe conversions the ad actually caused "” not just correlated.MMMMarketing / Media Mix Modeling (MMM)Top-down statistical modeling of what drove sales.

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