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Television & Video

Connected TV, OTT, FAST and addressable television: where the fastest-growing premium ad budgets now land.

CTVConnected TV (CTV)Internet-delivered TV and its premium, addressable ads.OTTOver-the-Top (OTT)Internet-delivered video on any device, bypassing cable.FASTFree Ad-Supported Streaming TV (FAST)Free, linear-style streaming channels funded by ads.ATVAddressable TVDifferent ads to different households, same show.MSMTTV & CTV MeasurementCounting who saw the ad "” from panels to impressions.

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