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Platforms & Infrastructure

The core systems "” SSPs, DSPs, exchanges, ad servers and data platforms "” that move a bid from advertiser to publisher.

SSPSupply-Side Platform (SSP)The publisher's engine for selling inventory programmatically.DSPDemand-Side Platform (DSP)The advertiser's cockpit for buying impressions at scale.DMPData Management Platform (DMP)Segment-building on third-party, largely anonymous data.CDPCustomer Data Platform (CDP)Unified, persistent profiles built on owned first-party data.ASAd ServerStores, decisions, delivers and counts every ad.ADXAd ExchangeThe neutral marketplace where bids meet inventory.